Is your current marketing technique wasting your money? Are you bombarded on a weekly basis by the marketer of the latest travel guide booklets, travel webpage or app promising you the world of exposure, but you don’t see any ROI? If so, you need to get in touch with us!

After doing in-depth hotel marketing research and analysis, we were shocked to learn how misguided the independent hotel, lodge and B&B’s have been marketing their accommodation business. With limited marketing knowledge the owner/manager unknowingly gave the power away to all the travel advertising companies, trusting their online site or booklet will give them the necessary exposure to increase their occupancy rate. The reality is you will not stand out in such a site or booklet. You are just one of hundreds of hotels in your region, following the same strategy.

Paradigm Marketing has made it our mission to learn the most effective mediums to market your hotel and make your establishment stand out from the competition. We specialize in on- and offline strategic marketing solutions that are cost-effective and easy to implement.

We created a hotel marketing blue print, so you can stop with shotgun marketing approaches and learn the marketing principles and basics fundamentals to promote your establishment in both online and offline marketing channels. Our desire is to help and empower you to grow your company.

Topics include:

  • Hospitality marketing mix
  • Hospitality segmentation variables
  • Internet & hospitality distribution
  • Travel statistics
  • Social media guidelines
  • Package deals

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